Black-Owned Media Outlets See Chance to Capture Ad Dollars Long Denied

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In the space of just a few weeks, a group of Madison Avenue heavyweights — with names like General Motors, Interpublic Group and WPP — has made public guarantees of ad money for some of the industry’s smaller media outlets, all owned by Black entrepreneurs. Getting these companies to talk about ad spending in public is an amazing feat. For Byron Allen, it’s just a first step.

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