Bloomberg launches Weekend product after adding 200,000 new subscribers in four months

Bloomberg Weekend Edition is intended to bring in new subscribers and give existing ones a reason to stay

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Bloomberg Media says it has added 200,000 subscriptions in the last four months as part of a growth plan that also saw it launch a new, magazine-style weekend offering last week.

Katherine Bell, the former editor-in-chief of Quartz who now serves as the inaugural executive editor of Bloomberg Weekend Edition, said the new product was designed “expressly for the way that people read and watch and listen differently on the weekend”.

The edition carries more features and lifestyle and cultural stories than the business publisher’s typical fare, as well as audio versions of the content meant to help it fit more easily into subscribers’ busy weekends.

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