Viewership of digital video and ad-supported streaming TV is on the rise as content consumption habits of global audiences continue to evolve. As a result of our Video Everywhere strategy, Bloomberg Media has a presence in over 100 countries and 35 million monthly viewers across all video platforms. Our reach uniquely positions us to connect advertisers with this highly engaged and rapidly growing audience of business decision-makers.
From “Bloomberg: The China Show” to “Momentum with Haslinda Amin,” an Originals program produced in the Asia-Pacific region, our viewership proves to be global rather than regionally concentrated. Audiences worldwide engage with our regionally produced and topical programming — delivering unmatched value to both our consumers and advertising partners.
As we create these connections, new opportunities are arising for us to superserve our clients and audiences, alike. Taking a page from the industry-leading contextual relevancy we offer clients, we’ve created a new capability to unlock opportunities to put advertisers next to content across all our video touchpoints that resonate on the topic level and align to market signals.
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