With the unpredictability of COVID-19’s impact on the local advertising ecosystem, Borrell Associates has revised its 2020 advertising and marketing forecasts. The bad news is that the previous 2019 forecast, which revealed local ad spending would increase, has been revised to show a decrease of 13 percent with print, broadcast and radio advertising dropping even more. However, there is some good news in what local advertisers say that they will do with their ad dollars on the backside of the pandemic.
Mike Blinder, publisher of E&P, goes one on one with CEO of Borrell Associates Gordon Borrell to unpack these forecasts.
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