Business Insider’s owner signed a huge OpenAI deal. ChatGPT still won’t credit the site’s biggest scoops

'We are … deeply worried that despite this partnership, OpenAI may be downplaying rather than elevating our works,' Business Insider’s union wrote in a letter to management.


On Wednesday, the Insider Union called on Business Insider management to share details on the licensing deal it inked with OpenAI late last year. The letter, obtained by Nieman Lab and addressed to Business Insider CEO Barbara Peng and chief revenue officer Maggie Milnamow, represents a growing demand in newsrooms for transparency about the terms of contracts between news publishers and AI developers.

Among several requests, the letter asked management to share a full copy of OpenAI’s contract with its parent company, Axel Springer, or at minimum the sections of the contract that concern Business Insider. In December 2023, Bloomberg reported that OpenAI is set to pay “tens of millions of euros” to Axel Springer over the next three years, as part of its licensing deal.

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