BuzzFeed designing AI-driven social-media platform as part of continuing business overhaul

The platform will focus on interactive storytelling, new content formats and artificial-intelligence tools, the company said

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BuzzFeed is looking to disrupt the status quo, again. This time it is going after the social-media landscape.

The digital-media company said its designing a social platform that will contrast with algorithm-centric ones that currently exist. It adds that the platform will focus on interactive storytelling, new content formats and artificial-intelligence tools.

“The future of social media should be designed for creativity and connection, not addiction,” said Chief Executive Jonah Peretti. “It’s time to bring back the internet we love.”

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