In the past decade, online advertising soared to $189 billion from $31 billion. During roughly the same time period, newspaper ad revenues collapsed, falling from about $20 billion in 2010 to $10 billion in 2020, as advertisers moved to cheaper, more-targeted online ads.
This dramatic shift has caused many to question whether the tech giants that dominate online advertising — namely Google and Facebook — have gained too much power. ...
One advocate has stepped forward with a way to level the playing field: Lucia Walinchus, executive director at Eye on Ohio, the Ohio Center for Journalism, a nonprofit that covers local news. Walinchus recently published a provocative proposal to tax digital ads to support journalism.
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