Can Spotify Be the One to Convince People to Pay for Podcasts?

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More than a decade ago, Spotify was the company that began to convince people to pay a monthly subscription for the world’s music. Before that, music was mostly something you owned (on a CD, or in MP3 files on your iPod) or something you stole (on Napster, Limewire, Soulseek, or whatever your P2P platform of choice was). The idea that music was something you rented access to month to month took some time to get used to. But Spotify (and successors like Apple Music) won in the end.

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