Newspapers need to better understand their readers’ lives and consumer behavior so they can get creative, custom and aggressive in delivering the resources readers need. Leading this charge is no easy feat. However, leveraging a strategy of resource and reliability provides a potential future for more advertiser-safe content.
The Harvey World Herald is a neighborhood newspaper covering the community of Harvey, Illinois, south of Chicago. The publication was started in October 2021 by Amethyst J. Davis, a Harvey native. Right now, it's just her. She’s wearing all the hats and advertising has been a hard sell. But, she's determined to expand the publication and bring on more people.
The newspaper pros working in news publishing operations and logistics not only understand every department’s mechanics (beyond presses and equipment), they often contribute new thinking and concepts to help uncover profitability. Operations All-Stars — a joint project between E&P and the International Newspaper Group — recognizes three winners, plus three additional runners-up, as this year's top talent.
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