Checklist for Effective Advertising Environments: Brand Fitness, Quality, Trust

It is essential for marketers to question the efficacy of the outlets where they place their advertising campaigns. They must choose channels that provide a positive impact on the brand message the audience receives. Past industry studies from comScore, WGM and IAS have all found that that brand effectiveness and brand lift are highly correlated to the quality of the content channel. 

Click here to read more.