Christine Cook will join Bloomberg Media as chief revenue officer. Cook will lead global advertising revenues across all media platforms including digital, digital video, linear TV, audio, events, custom content, print and programmatic revenues. Bloomberg Media’s four regional heads of advertising sales will report to Cook and a not yet hired Bloomberg Live Experiences role will also have a dotted line to her. She will report to Bloomberg Media Chief Commercial Officer, Stephen Colvin.
Cook said: “Having spent most of my career supporting journalism with advertising and innovation, I am inspired by Bloomberg media’s commitment to global business journalism, which is matched by its commitment to technology and innovation in reaching its customers. On a very personal level, Bloomberg’s commitment to philanthropy is meaningful and personally inspiring. In partnership with the agency and marketer communities, I am looking forward to working with Bloomberg’s talented sales, product and editorial teams to continue the growth and innovation in servicing Bloomberg Media’s audiences.”
Cook was most recently senior vice president, head of brand partnerships at WarnerMedia and prior to that chief revenue officer of CNN Digital where she oversaw sales strategy for CNN’s overall digital portfolio, which included premium verticals, mobile products, programmatic, emerging businesses and Great Big Story.
Colvin said: “Bloomberg Media’s advertising revenue has continued to grow and our commitment to investing in top talent and leadership has remained a priority for the business. I’m looking forward to welcoming Christine to Bloomberg Media and am confident that her experience in creating a holistic sales approach and scaling our business will help accelerate this growth.”
As global chief revenue officer, Cook will be responsible for growing revenues in all regions setting in place a business strategy to ensure that the various regional team revenue goals are optimized and achieved. In this capacity, she will work closely with company leaders to identify strategic revenue opportunities that will lead to increased market share and profitability. Cook will develop and implement both short- and long-term sales strategies and lead operational excellence as it relates to client service.
Prior to joining WarnerMedia, Cook served as senior vice president and global head of advertising partnerships at Flipboard. During her six years at the company, Cook oversaw the global sales force and mobile-led revenue strategy. As an adviser, and then founding member of the advertising business team, she built the advertising partnerships unit from the ground up, which was responsible for publisher partnerships, advertising sales, operations and creative brand marketing strategy. In addition to Flipboard, she has held global entrepreneurial and business growth roles at The New York Times and Financial Times.
Cook has been active in several major advertising trade associations including the Internet Advertising Bureau (IAB), Digital Content Next (DCN) Mobile Marketing Association (MMA), and Advertising Women of New York/She Runs It. Beyond advertising trade associations, Cook is passionate about youth empowerment, serving on the Board of Outward Bound USA and YEAH(Youth Empowerment and Healing)Yoga, a New Orleans based non-profit providing yoga and meditation services to youth impacted by the criminal justice system. A graduate from Louisiana State University with a Bachelor of Arts in English Literature. Cook currently lives in New York City.
Her first day is March 20.
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