CNET to be sold to Ziff Davis in sign of possible media deals to come

CNET, an early pioneer of online tech coverage, is changing hands.

Ziff Davis, a digital media giant that owns other technology-focused brands like Mashable, PC Mag and Lifehacker, is buying the company from Red Ventures, Ziff Davis’ chief executive, Vivek Shah, said on Tuesday.

Ziff Davis paid more than $100 million for CNET, according to a person familiar with the matter. Red Ventures declined to comment on the deal.

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