CNN launches new polling methodology

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The landscape of political polling is changing, and so too is the way CNN carries out its polls. Beginning with Friday's newly released CNN poll conducted by SSRS, the network is implementing a new methodology for measuring public opinion.

The new approach relies on both online and telephone interviews, allowing respondents to participate in whichever way is more comfortable for them, and will use different methods for measuring long-term trends and for reactions to breaking news.

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