Comcast inks $3B deal to keep Olympics rights through 2036

In a major deal, Comcast and the International Olympic Committee have inked a $3 billion deal that will keep NBCUniversal and Peacock as the U.S. TV and streaming home of the Olympic Games through 2036. The deal includes the 2034 Winter Olympics, which are set to be held in Salt Lake City, and the 2036 summer games, for which a host city has not yet been determined.

Comcast’s previous deal for the Olympic rights was signed more than a decade ago, and was set to run through 2032. The new agreement supersedes that one and is effective immediately. It also includes “new, innovative joint strategic initiatives and projects.”

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