Comcast’s cable spinoff to be named Versant, picked to emphasize corporate versatility

Comcast’s spinoff of the majority of its NBCUniversal cable network portfolio will be named Versant, the company said Tuesday, ending a monthslong process to select a new corporate moniker.

The new company chose Versant (pronounced like the root of the word “conversant”) to emphasize its versatility and its familiarity with multiple subjects, according to Chief Executive Officer Mark Lazarus, who spoke in an interview.

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