Coming off big digital subscription growth, Hearst newspapers plan a new data and product hub for 2022


Hearst newspapers are kicking off the new year with plans for a shared development hub, hiring 12 product and data specialists and another eight interactive graphic artists. The company says that it’s the single largest digital expansion ever for the newspaper group.

If Hearst is feeling expansive, Senior Vice President Jeff Johnson told me in a Zoom interview, there’s a reason: The company closed the year with more than 300,000 paid digital-only subscriptions, an increase of 100,000 or 50% from the year before. It is targeting 100,000 more this year.

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