Cox’s NeighborhoodTV looks to reboot hyperlocal


Shortly after Mark Neerman joined Cox Media Group last year, after serving as VP and news director of the 24-hour streaming network CBS News Bay Area, he says his new boss, Executive Chairman Steve Pruett, gifted him “the ultimate puzzle.” Neerman had to piece together a news programming initiative that would be engaging and relevant to viewers in metro area micro-markets, meet audiences where they are — on digital — and was, of course, economically viable.

“You can imagine staring at that puzzle and trying to figure it out,” Neerman says.

Click here to read more.


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board