Daily Beast’s Brown to present on: 'Boosting Your Brand’s Value to Reconnect with the Coming Generation' at the Oct. NewsMedia Business Summit

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“Re-establishing your brand value as a content partner and provider in every generation takes a commitment to being dedicated to who you are as a news media organization,ccc says Richard E. Brown, a News/Media Alliance Rising Star recipient, former head of digital subscriber churn for Gannett | USA TODAY NETWORK and now the senior director of retention for The Daily Beast. “And, just as important, is your ability to constantly adapt and reinvent yourself as a valuable resource within your community.”  Brown will be presenting a fast-paced, power-packed presentation “Boosting Your Brand’s Value” at the Oct. 12-14 Harrisburg NewsMedia Business Summit. He adds, “Possessing the commodity of information is only the beginning; how adept has your organization become at evolving with the mindset of your readers, helping them navigate through their day, and positioning yourself as a go-to content partner for the coming generation is the key to brand boosting success.”

Other programs scheduled for the Oct. 12-14 regional conference will include LMA’s Guy Tasaka's talk on emerging new revenue verticals; an in-depth look at local advertiser sentiment, presented by Corey Elliott of Borrell Associates; a keynote presentation from former GateHouse executive and now CEO of the NFL Pro Football Hall of Fame, Jim Porter; and a lively debate over the pros and cons of diminishing print frequency from Bill Ostendorf of Creative Circle Media.

 

The Oct. 12-14 NewsMedia Business Summit, hosted by the 360 Media Alliance, E&P Magazine (Editor & Publisher), the Pennsylvania NewsMedia Association and I-SCMA, selected Harrisburg in central Pennsylvania as a location because it was once the home of the popular regional conference: America East. Thousands attended America East over the past few decades. “PNA had a long and proud history with our America East trade show, and we wanted to build upon that with this joint collaboration of the NewsMedia Business Summit,” stated Brad Simpson, president of the Pennsylvania NewsMedia Association. “Many attendees over the years loved the central location of America East since Harrisburg, Pennsylvania, is no more than a six-hour drive from over 1,000 daily and weekly newspapers. Hosting the Summit here locally will allow attendees to benefit from the sessions and networking without the costs and hassles of air travel.”

John Newby of 360 Media Alliance states, “Our mission has always been to provide a quality event at a reasonable price. This event is no different as we have secured accommodation at the downtown Harrisburg Sheraton for only $129 per night. Couple that with a $299 registration fee, and you have a truly great buy.”

Programs are also scheduled on growing digital audience revenue, building non-profit newsrooms, maximizing dollars from email newsletters, leveraging the latest data for maximizing audience and revenue development, defining the next generation and how to transform to meet their needs and more.

For more information on the NewsMedia Business Summit, head to the official Summit Site at EditorandPublisher.com/Summit.

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