In September’s Special Edition series, API will amplify insights and share resources learned alongside newsrooms that track the diversity of people quoted in their stories through Source Matters, API’s award-winning source diversity tracking and analysis tool.
To build muscle memory around any habit, you need to practice regularly. Source tracking in newsrooms is no different. Last week we talked about the importance of setting impactful goals to strengthen coverage of local communities and amplify underrepresented voices, building on broader diversity, equity and inclusion initiatives. Your newsroom can benefit from creating a sustainable DEIB plan, but it’s just as important that managers provide the infrastructure to make it possible to sustain the work.
We can talk about the values and big goals, but the work can’t get done without a practical plan. This week will focus on workflows and rolling out an effective source-tracking initiative.
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