DNC to stream vertically on TikTok, Instagram and YouTube

Posted Tuesday, August 13, 2024 2:51 pm

Sara Fischer | Axios

Democrats will stream their convention next week using vertical video on TikTok, Instagram and YouTube, committee staffers told Axios.

Why it matters: The party hopes making the stream available via vertical video apps will draw in younger viewers who get most of their news on their phones.

Roughly one-third of Americans ages 18 to 29 say they get news regularly on TikTok, which only streams vertical video, per Pew Research Center.

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DNC to stream vertically on TikTok, Instagram and YouTube

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