Publishers that deliver news through both print-only (or all-access) and digital-only products are facing the challenge of managing the transition toward a digitally dominant subscription economy.
Mather’s benchmarking database shows that print volumes in the United States declined by ~16% during the past year, while digital volumes grew by ~18%. Given these trends, the average news publisher will have a majority digital-only subscriber base by the middle of this decade. While the growth in digital subscriptions is encouraging, the reality facing publishers today is that the revenue contribution from print subscriptions far outweighs that of digital subscriptions.
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