NOLA.com acquires 19K+ subs by texting locals during Hurricane Ida

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NOLA Media Group is Louisiana’s largest media organization, delivering 24/7 news coverage through NOLA.com and The Times-Picayune newspaper which has been published in New Orleans since 1837. The Media Group is no stranger to covering adverse weather events with The Times-Picayune picking up the Pulitzer Prize for Public Service in 2006 for its coverage of Hurricane Katrina.

Fast forward to September 2021 and the region has been dealt another blow with Hurricane Ida barrelling in from the Gulf Coast as a Category 4 hurricane with 150mph winds — just seven mph short of the maximum Category 5. The hurricane left a million people without power as well as a trail of destruction and, tragically, 95 fatalities across the affected areas.

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