Failing forward with audience engagement: Lessons from three newsrooms’ missteps


Mistakes lead to progress when it comes to engagement — just ask your peers at the Montgomery Advertiser, The Dallas Morning News and Substantial Media.

In the Better News community, lessons about audience and subscriber engagement aren’t swept under the rug or frowned upon — they’re celebrated and studied. 

In entrepreneurial Silicon Valley and beyond, there’s a saying that people should always be “failing forward” —  learning from missteps. Top innovators in the local news community shared lessons through a series of case studies previously published by Better News. 

Here are three key pieces of advice inspired by subscriber engagement attempts that didn’t go as planned the first time around:

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