The Financial Times understands what it’s like to be a digital leader. It launched its first paywall in 2002 and over the last decade, the paper has focused on a “north star” metric based on reader engagement. In April 2019, the FT reached 1 million paying readers, one year ahead of schedule. Due to its digital success, E&Precently named the FT as one of their 10 News Publishers That Do It Right.
E&P editor-in-chief Nu Yang goes 1-on-1 with FT chief data officer Tom Betts to discuss their formula, the launch of their boutique consultancy firm FT Strategies, and how publishers can find their own metric "north star."
No comments on this item Please log in to comment by clicking here