Corporations have always played a role in supporting community organizations and nonprofits. Total charitable giving across the country in 2021 clocked in at almost $485 billion, according to according to Giving USA, an industry leading report on American philanthropy. Corporations contributed $22 billion to that total.
As news organizations continue to turn to philanthropic sources for support, many are looking to tap into corporate funding as an opportunity to grow their revenue. However, corporate giving can take different shapes depending on the organization and how it’s looking to deploy resources.
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