For U.S. News and World Report, First-Party Audiences are in Decision Mode

Posted Monday, May 17, 2021 2:00 pm

Kate Kaye | Digiday

U.S. News and World Report provides news, sure. But it’s known for its rankings of colleges, hospitals, places to retire to—the list of lists goes on and on.

So when the publisher curates ad targeting segments from the first-party audience data it’s been building for about five years...

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For U.S. News and World Report, First-Party Audiences are in Decision Mode

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