Advertising holding company Omnicom Group can proceed with its proposed acquisition of rival Interpublic Group after the companies promised not to collude on politically motivated ad boycotts, the Federal Trade Commission said.
Omnicom, which owns agencies including BBDO and TBWA, in December agreed to buy IPG, whose portfolio includes McCann Worldgroup, in a transaction that would create the world’s largest advertising company. The all-stock deal values IPG at around $13 billion and will create a conglomerate with approximately $25 billion in net revenue, based on 2024 figures for each company.
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