The first generation of truly digital natives is expanding, accounting for 40 percent of global consumers. The audience is diverse with almost half coming from communities of color. And being extremely digitally savvy, social media is the primary touchpoint in their daily lives.
News organizations are challenged to remain relevant amid the pervasiveness of digital media. CNN Newsource examined Generation Z and how to appeal to this emerging audience. Findings of the report show that Generation Z seeks truth and wants instant gratification from the news they consume.