Google and Meta ran a secret ad campaign targeting teens

The news comes a week after the Senate passed a bill that bans advertising to minors and collecting their data

Posted Thursday, August 8, 2024 3:38 pm

Laura Bratton | Quartz

Google and Meta ran a secret ad campaign targeting teens, in violation of Google’s own rules, the Financial Times reports. The ads on YouTube were intended to bring more 13- to 17-year olds to Instagram as TikTok’s dominance rises.

The companies intended to expand the advertisements abroad, but Google investigated and shut down the project after being approached by the Financial Times.

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Google and Meta ran a secret ad campaign targeting teens

The news comes a week after the Senate passed a bill that bans advertising to minors and collecting their data

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