Google charges more than twice its rivals in ad deals, unredacted suit says


Google takes a cut of 22% to 42% of U.S. ad spending that goes through its systems, according to a newly unredacted lawsuit by state attorneys general, shedding new light on how the search giant profits from its commanding position in the internet economy.

The share the Alphabet Inc. GOOG 0.22% subsidiary takes of each advertising transaction on its exchange — a marketplace for ad buyers and sellers — is typically two to four times as much as the fees charged by rival digital advertising exchanges, according to the suit, which is being led by Texas.

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