Google’s AI Overviews is forcing digital publishers to rethink revenue strategy

Google's Gemini-powered Generative AI Overviews could further cut into digital publishers' revenue


In May, Google (GOOGL) launched a search feature called “Generative AI Overviews.” Powered by the company’s Gemini A.I. model, the new tool can compile information from links that result from a typical search query into a digestible blurb for the user. Instead of clicking on and parsing through the links, the A.I. delivers the user a summary of content it deems the most relevant.

In its announcement, Google said that Generative AI Overviews allows users to “visit a greater diversity of websites” and that links included in the A.I.-generated answer “get more clicks than if the page had appeared as a traditional web listing for that query.” Google promised that it will “continue to focus on sending valuable traffic to publishers and creators.”

However, online publishers are skeptical.

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