Google’s 'helpful content update' rolls out today: What publishers need to know

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Google has just released the “helpful content update” to better ensure users see more original, useful content written by people, for people, rather than content made primarily for search engine traffic.

“We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers,” Danny Sullivan, Google’s public liaison for Search, noted on The Keyword. “We’re rolling out a series of improvements to Search to make it easier for people to find helpful content made by, and for, people.”

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