Group Nine Preps First-Party Data Offering Focused on Video Views

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Add Group Nine Media to the list of publishers looking to future-proof their direct sales business with first party data.

The home of digital brands including Thrillist, The Dodo and Popsugar has begun assembling the pieces of a first-party data offering called In-Genuity. In-Genuity builds audience segments using, among other things, the amount of time its sites’ audiences spend watching its content.

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