How a Crop of Startups are Trying to Make For-Profit Local News Work

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An unlikely trend is developing in the media industry: people think they can make real money from local news.

It’s happening in different formats and in different locations. Axios will release newsletters in four markets early next year. David Plotz, formerly the CEO of Atlas Obscura and editor-in-chief of Slate, is launching a podcast company called City Cast, which will produce local news audio shows in the hopes of pooling them together to better sell ads.

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