How adults consume news: America’s Newspapers launches research study

Study of 5,000 adults nationwide examines impact of newspapers in the changing local media landscape


America's Newspapers has launched a national study to identify the shifting dynamics of local news and the important role that newspapers play in providing news and information to their local communities, both large and small.

Coda Ventures, a leading firm specializing in media research, has been commissioned to conduct the study of 5,000 adults nationwide. 

“America’s Newspapers is proud to provide our members, and the industry overall, with comprehensive and fresh data on the role local newspapers play in their communities,” said Dean Ridings, CEO of America’s Newspapers. “This study will objectively look at how adults consume local news across all platforms and which sources they deem to be the most dependable and reliable.  Advertisers will value this updated research.”

“It’s been many years since a study of this type has been conducted,” said Cameron Nutting Williams, president of America's Newspapers and regional publisher and chief revenue officer of Ogden Newspapers.  “America’s Newspapers’ investment in this research shows our commitment to the industry to provide the tools and resources our members need to further their business evolution.  We are thankful to the many companies that are helping support this project and bring it to reality.”

In addition to America’s Newspapers, the national study was funded through contributions from a number of leading industry organizations and companies, including: The Advocate | The Times-Picayune |, SNPA Foundation, Southern Newspapers, Ogden Newspapers, Gannett, Adams Publishing Group, Wick Communications, Shaw Media, Paxton Newspapers, Clarity Media Group, Inland Press Foundation, WEHCO, The Seattle Times, Press Publications and Seyfarth Shaw.

The sampling for the study was conducted in late October through early November.  Results will be released in early 2023.  In addition to the study results, America’s Newspapers will be releasing a variety of other supporting marketing and sales materials to its members. 

For more information about the study, contact Greg Watson, chief marketing officer of America's Newspapers:

About America’s Newspapers:

On behalf of its approximately 1,700 newspaper and associate member companies, America’s Newspapers is committed to explaining, defending and advancing the vital role of newspapers in democracy and civil life. We put an emphasis on educating the public on all the ways newspapers contribute to building a community identity and the success of local businesses. Learn more:

About Coda Ventures:

Coda is a ROI-driven newspaper research and consulting firm specializing in measuring newspapers' total print and digital audiences, as well as the crucial role newspapers play in delivering local news and information to their communities.  Coda also documents the buying power of newspaper readers and delivers professional sales collateral designed to help newspapers increase advertising revenue.  Learn more:


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