How Alternatives are Coping with COVID-19


Alternative news publishers are feeling the impact of COVID-19 in a number of ways, especially since a large part of their advertising base comes from restaurants, clubs and performance venues. However, some are seeing major increases in membership revenue, and others are finding new revenue streams from offering new products.

John Heaston is publisher and editor of The Reader, the alternative publication in Omaha. He is also president of the Association of Alternative Newsmedia and serves on the board of the National Association of Hispanic Publications. In this one-on-one interview with E&P Publisher Mike Blinder, John maintains a very positive attitude about the alternative news industry’s ability to truly define itself during this crisis and come out of the pandemic even stronger.


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