How BuzzFeed is Expanding Its Black Vertical Cocoa Butter to YouTube, Email

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BuzzFeed is building out its Black Culture brand Cocoa Butter into more of a standalone business.

On Oct. 20, the publisher launched a YouTube channel for Cocoa Butter, and later this month the brand will debut its first weekly email newsletter. The launches reflect the development of Cocoa Butter from its July 2015 formation...

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