Journalists are often accused of writing for other journalists, for their editors or for readers who are already loyal to their brand. Very rarely do newsrooms try to go out of their way to engage, or write for, those outside their immediate circle or bubble. When they do, however, there are a number of options for making a success of it.
Audience surveys and outreach programs can be effective ways for newsrooms to broaden their readership, according to Mary Walter-Brown, CEO of the News Revenue Hub, a U.S. non-profit organization, which works to help news publishers develop their own loyalty strategies.
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