Here’s an idea to steal and adapt: Leverage high-traffic stories to learn more about your local audiences and what they’re willing to pay for.
How can you bring new life to the same hyperlocal content? On one end, storytelling that digs into nostalgia and surfaces a shared sense of place can have a strong pull across generations. However, evergreen content — guides, lists and profiles — that are reliably updated and relevant to your community can also be why audiences engage with local news.
Newsday is a legacy newspaper-turned-multiplatform news organization based on Long Island, N.Y., that serves its audience through a portfolio of mobile and digital products, print publications and live events. With a subscriber-based business model and a hard paywall, editors are always looking for ways to draw in new readers and engage existing audiences.
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