How games are powering online subscriptions at The New York Times

The New York Times has the most paying subscribers of any English-language publisher, boasting some 9.6 million people buying access.

But they’re not all there for the Gray Lady’s reporting. More than a tenth of those subscribers are paying for access to the Times’ games offering — with no news included.

The New York Times’ head of games, Jonathan Knight, told Press Gazette’s podcast that the publisher’s investment in games creates a valuable funnel for bringing in subscribers.

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