How images can increase engagement and revenue

Replicable case studies that prove the value of visuals

Posted Wednesday, February 5, 2025 10:50 am

Michelle Kanaar and Alyssa Schukar | RJI

News organizations can gain further return on their investments in visuals by developing projects that directly increase engagement and revenue. Increased engagement helps bring readers through the audience funnel, converting them into loyal readers and/or subscribers.

Read two case studies that increase engagement and revenue which you can replicate in your newsroom:

Case Study # 1: Visuals for an award-winning engagement project
Case Study # 2: Visuals for an auction with a gross profit of $26,000

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How images can increase engagement and revenue

Replicable case studies that prove the value of visuals

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