As a medium, video has the inherent power to tell a story in an imaginative and captivating way. But video can also be a source of revenue for news organizations. Adams Publishing Group did precisely that, leveraging the talent and resources already within the organization’s agency to create marketing videos for clients who may or not be advertisers with their news titles.
“We’re holding up a mirror to see how officers treat their own and what that means for the community when police victimize their fellow men and women in blue,” Samantha Max explains to listeners in “Behind the Blue Wall,” which earned the journalist the WBUR 2021 Daniel Schorr Journalism Prize. E&P spoke with Max after the award was announced to learn about her professional path in journalism and her award-winning work.
Sales by nature is challenging, fun, varying, fulfilling and sporadic, but it can sometimes become relatively routine. Media sales has seasons, and it’s essential to slow down and take time away from that routine. Take time to appreciate what you’ve accomplished and reenergize your thought patterns to reinvent or enhance your business development strategies and departmental approach.
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