How newsrooms can visually navigate internal data


Julia Wilson is a 2022 RJI Student Innovation Fellow partnered with La Voz in Arizona.

In a newsroom of any size, data-driven graphics can assist staff in understanding how to grow their audience and reach new segments of their community.

For the Arizona Republic’s Spanish-language sister publication, La Voz, we are trying to reach a younger and more local audience. Through the built-in audience metrics data from social media sites like Facebook and Instagram, we can see the detailed demographics of our followers with help from our social content system, Social News Desk.

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