How One New Zealand Media Company is Trying to Make Trust Pay

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The question of trust has dogged journalists for decades. “A kind of confidence man,” Janet Malcolm labels the journalist, in The Journalist and the Murderer, “preying on people’s vanity, ignorance, or loneliness, gaining their trust and betraying them”. That view seems to resonate with the public. Asked to rank their trusted professions, people rank journalism in the murky depths – beaten to the bottom only by politicians.

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