How Publishers Can Become More Audience-Focused: Key Learnings from WAN-IFRA and Google News Initiative


“A full commitment to growing subscription revenues means realigning editorial, marketing and technical operations with a new focus on trust, loyalty, data, and understanding core audiences,” says Vincent Peyrègne, CEO, WAN-IFRA.

The organization has published a report, Becoming Audiences First; it shares key learnings from the 12-months long Table Stakes Europe (TSE) program organized in collaboration with Google News Initiative Digital Growth Program.

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