How radio sales managers can grow leads for sellers

We are local radio. For us, the more creative we are and the more skilled we become at building strong relationships, the more we can create revenue growth. ...

For a radio sales manager, making sure your team has leads coming out their ears takes a smart, sustained approach to lead generation, qualification and distribution. Doing so will also keep your wheels in motion and your sellers leaning into more visits with more potential customers each week. 

Here’s how to build a local-direct lead engine that actually delivers:

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