How should the news industry cover Trump? Ten top journalists weigh in.

Media makers share some guiding thoughts: Strive to understand fellow citizens. Cover what Trump does, not what he says. Get a thicker skin. Stop apologizing.

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How should the media cover the second Trump presidency? With just days to go before he is once again inaugurated, it has become a central and ongoing preoccupation for the news industry, given the complexities of covering Donald Trump’s first term. That coverage boosted ratings and readership for legacy media operations, but it remains unclear whether it could happen again. Back then, outlets tried to cover a torrent of breaking stories and controversies while simultaneously taking flak from the president and his supporters on the right, as well as scorching criticism from the left.

None of that will probably change, but what could be different this time, if anything? The Washington Post asked 10 influential journalists for their thoughts. Some of those surveyed ran newsrooms during the first Trump administration while others now serve in top jobs, and they laid out some general thoughts on their approach going into his second term.

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