How social media video clippers have become some of the most powerful outlets of the 2024 campaign

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Some of the most powerful people in this year’s election cycle are the clippers.

Yes, the video-clippers. They watch campaign events and cable newscasts for hours on end, looking for the standout moments — those worth clipping and sharing with millions of people via social media.

The campaigns for Vice President Kamala Harris and former President Donald Trump both have teams of clippers. So do outside political groups like American Bridge 21st Century, a liberal super PAC. But the most impactful video publishers are frequently people who work from home on their own, shaping the news cycle one snappy clip at a time.

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