In making political endorsements, celebrities and influencers risk alienating some fans — likely one reason Taylor Swift's endorsement diplomatically encouraged followers to do their own research on the election. But Swift has made political endorsements in the past, all of which have been for Democrats, so this isn't wholly new territory for her. Plus, most of her fans likely lean Democratic already. A survey by Change Research in February of this year found 62 percent of Democrats, but just 17 percent of Republicans and 29 percent of independents, had a favorable view of Swift. Of "moveable" voters (those who were undecided or had reservations about Biden) it was only 37 percent.
And tellingly, the poll found that registered voters who had a favorable opinion of Swift picked Biden over Trump in a theoretical head-to-head matchup by 48 points, 69 percent to 21 percent. That represented a massive 55-point difference between Swift fans and all registered voters, who preferred Trump by a 7-point margin in that same survey.
Comments
No comments on this item Please log in to comment by clicking here