How The Atlanta Journal-Constitution is reaching Black audiences through its Unapologetically ATL newsletter


Here’s an idea to steal and adapt: Improve your news organization’s coverage, audience reach and brand recognition among Black readers by amplifying stories that focus on the Black community.​

Q: What problem were you trying to solve, and why was solving the problem strategically important for your organization?

A: Atlanta is synonymous with Black culture thanks to the Black community’s major contributions to civil rights and entertainment.​ However, the Black community has been underrepresented among our readers, in print and digital, based on past readership studies.​

We wanted to create a brand that addressed the gaps in our readership and coverage by introducing Unapologetically ATL,​​ a free, weekly newsletter that highlights Black culture, events, news and trends in metro Atlanta. We launched the newsletter in September 2021.

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