Here’s an idea to steal and adapt: Improve your news organization’s coverage, audience reach and brand recognition among Black readers by amplifying stories that focus on the Black community.
Q: What problem were you trying to solve, and why was solving the problem strategically important for your organization?
A: Atlanta is synonymous with Black culture thanks to the Black community’s major contributions to civil rights and entertainment. However, the Black community has been underrepresented among our readers, in print and digital, based on past readership studies.
We wanted to create a brand that addressed the gaps in our readership and coverage by introducing Unapologetically ATL, a free, weekly newsletter that highlights Black culture, events, news and trends in metro Atlanta. We launched the newsletter in September 2021.
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